Vietnam Suzuki Corporation - Vietnam

In 1996, realizing the new lifestyle revealing the youth interest in a modern life, Suzuki Vietnam set to develop a new product trying to appeal this sensation. Suzuki Viva was generated as the very initiative that well expressed the said demand and consequently gain absolute interest among the “new generation”. Suzuki Viva has been associated with fashionable image that subsequently built that of the whole Suzuki motorcycle brand. That wasn’t where it stopped; Suzuki then even formed a new fashion in motorbike category, from which Vietnamese consumers get pleasure.